Shawn “Jay-Z” Carter’s foray into the Golden State’s burgeoning cannabis market comes into clearer focus with the rollout of the Monogram brand’s first products to market, starting Thursday. Jars of sleekly packaged flower, pre-rolled mini joints and a cigar-inspired pre-roll joint are available.
Instead of traditional strain names, the four varieties of San Jose-grown cannabis available at select California dispensaries (and Monogram’s own delivery service) are being identified by two-digit numbers — No. 01, No. 70, No. 88 and No. 96 — and categorized as either light, medium or heavy, based on the strength of the high a smoker can expect.
For the record:
9:50 AM, Dec. 10, 2020An earlier version of this post incorrectly stated DeAndre Watson’s title. He is Monogram’s Culture & Cultivation Ambassador, not Master Cultivator.
Although representatives for Caliva, Carter’s partner in the venture, didn’t explain the meaning of the numbers, a casual Hova fan can tell you that 1996 was the year his debut album, “Reasonable Doubt,” was released. Therefore, it’s not unreasonable to think that if there’s numerical significance to strain No. 96, perhaps there is to the others as well.
Another set of numbers to note: the ones on the price tag. Retailing from $40 for a four-pack of .4 gram mini joints dubbed Loosies to $70 for four grams of cannabis…