For many cannabis consumers, traditional methods of getting high — joints and edibles — aren’t necessarily their thing.
Beverages, however, have a growing appeal.
That’s according to our guests on the most recent Benzinga Cannabis Hour (see link below):
- Ryan Crane: Founder & CEO, Tempo Beverages
- Tracey Mason: Co-Founder & CEO, House of Saka
- Warren Bobrow: Co-Founder & CEO, Klaus
The timing for this episode is perfect. Just this week, Pabst Blue Ribbon — the 19th Century beer that is now America’s largest brewer — debuted its cannabis-infused sparkling water at certain cannabis shops in California. The drink doesn’t contain beer or alcohol, but rather a few milligrams of THC.
And one of the largest deals ever made in the cannabis space was between spirits giant Constellation Brands (NYSE:STZ), maker of Modelo Especial beer and Svedka vodka, and Canopy Growth (NYSE:CGC). Constellation owns a 39% equity stake in the cannabis company and…