CAA launches new cannabis edibles campaign discouraging Canadians from driving after consumptionPosted by On

Green Leaf of clover and cannabis

/EIN News/ — OTTAWA, Sept. 17, 2020 (GLOBE NEWSWIRE) — The Canadian Automobile Association (CAA) is launching a new public education campaign warning young Canadians against driving after consuming cannabis edibles.

This national video campaign, Do Anything But Drive, carries a simple message for young adults: if you’re going to do edibles, do anything but drive.

Developed by Vancouver-based agency One Twenty Three West and funded by Health Canada, the campaign launched September 14 across Canada. It features eight English- and French-language videos that take a light-hearted approach in stressing the importance of planning ahead after ingesting cannabis. This means staying home or making arrangements for a safe way home, be it with a designated driver, a taxi or rideshare, or staying over.

“The message of the ads is simple: if you are consuming a cannabis edible, then do not – under any circumstances – consider getting…

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