The lucrative business of sports drinks appear to be headed in a whole new direction. (CBC)
As of Thursday–a year to the day that the dried forms of the drug were declared legal--cannabis edibles followed suit.
It’s now time for Phase Two of this giant social experiment, the effects of which appear destined to make their way to the world of sports--both amateur and professional.
Cannabis-infused drinks: both the kind that might get you high (the ones containing tetrahydrocannabinol, or THC) and the others (the ones containing cannabidiol, or CBD) that might go a long way to easing the pain that most serious athletes deal with constantly will soon be on shelves.
“We’re going to take out the amino acids and add CBD,” says John Celenza, co-founder of Toronto-based BioSteel Sports Nutrition Inc.
“CBD became something that NHL players and pro-athletes and a lot of people were turning to as a healthier alternative to the methods they were using previously,” says Mike Cammalleri, a former NHL player, who is Celenza’s partner.
In 2018, the World Anti-Doping Agency (WADA) removed CBD from its prohibited list but advised athletes “use extreme caution when using CBD products.”
Major League Baseball, the National Basketball Association and the National Football League, all of them based in the U.S., prohibit their players from taking CBD, citing the risk of THC contamination in the products that could lead to a positive doping test.
How this plays out for Celenza, Cammalleri and BioSteel as well as Canadian and U.S. athletes remains anybody’s guess.