Canopy Growth Corp (CGC), CURALEAF HLDGS INC by Curaleaf Hldgs Inc. (CURLF) – Cannabis Job Outlook In 2021 Is ‘Strong’ Despite Suffering Layoffs Throu…Posted by On


This year was a rollercoaster ride for the cannabis industry, which had its fair share of highs and lows. There were legalization breakthroughs, while various cannabis companies enforced massive layoffs.

However, there were also those that did quite a bit of hiring.

What’s interesting is that many companies at both ends cited the COVID-19 pandemic as one of the reasons for their actions. For some companies, the firing trend started back in 2019, before word of the coronavirus spread. On the other hand, many companies were negatively affected by the restrictions imposed due to the pandemic.

To better understand what happened and what we can expect regarding employment in the marijuana space in 2021, I spoke with Kelsea Appelbaum, the senior talent manager at Vangst, the Denver-based leading recruitment platform for the cannabis industry. 

She explained that the industry was forced to be innovative.

“COVID happened and the world reacted,” Appelbaum says. “Like players in most other industries, cannabis companies were faced with a major challenge at the beginning of the pandemic — namely, how to survive. Off the bat, most line items considered ‘optional’ in cannabis were paused, hiring included. Initially, this shift in priorities seemed precarious for our business and for industry job seekers, but another change took place…

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This year was a rollercoaster ride for the cannabis industry, which had its fair share of highs and lows. There were legalization breakthroughs, while various cannabis companies enforced massive layoffs.

However, there were also those that did quite a bit of hiring.

What’s interesting is that many companies at both ends cited the COVID-19 pandemic as one of the reasons for their actions. For some companies, the firing trend started back in 2019, before word of the coronavirus spread. On the other hand, many companies were negatively affected by the restrictions imposed due to the pandemic.

To better understand what happened and what we can expect regarding employment in the marijuana space in 2021, I spoke with Kelsea Appelbaum, the senior talent manager at Vangst, the Denver-based leading recruitment platform for the cannabis industry. 

She explained that the industry was forced to be innovative.

“COVID happened and the world reacted,” Appelbaum says. “Like players in most other industries, cannabis companies were faced with a major challenge at the beginning of the pandemic — namely, how to survive. Off the bat, most line items considered ‘optional’ in cannabis were paused, hiring included. Initially, this shift in priorities seemed precarious for our business and for industry job seekers, but another change took place…



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