In 1997, Ashley Grace suffered a severe accident. Two plates would be inserted into his head and he walked away lucky to be alive.
To cope with the pain, Grace relied on opioids — a dangerous option considering the drugs are riddled with side effects. Also, they’re not “abuse-proof,” and often leave patients vulnerable to addiction, overdose and a lower life expectancy. Another option was needed.
Grace began using CBD. What began as a way to manage pain ended up having a positive impact on his career. He would join the founding team at Charlotte’s Web, build a seven-figure business at Caliper Foods and co-found multiple hemp and CBD-based businesses.
Previously, Grace worked on notable campaigns such as “I’m Loving It” for McDonald’s Corp. (NYSE: MCD) and “You’re Not Yourself When You’re Hungry” for Snickers. Now, he uses his expertise to revolutionize the cannabis industry. Benzinga spoke with the marketing pro about how the industry is…