The Berkeley Barb. The Summer of Love. Marijuana.
Back in 1967 if someone had told you that a judge would one day be presiding over a case where a “pot head” was suing a “dealer” for false advertising you’d be wondering if they were talking about a Cheech & Chong skit.
It’s 2023 and —as Rod Serling would say — “you’ve just crossed over into The Twilight Zone”.
Blake Wilson of Fresno and Jasper Centeno of Long Beach several months ago filed a class action lawsuit in Los Angeles County Superior Court.
They’re suing DreamField Brands for false advertising.
DreamField Brands is a purveyor of legally grown marijuana.
The beef is that the firm’s pre-rolled joints marketed under the name “Jeeter” is advertising its THC content much higher than it actual delivers.
THC is shorthand for the chemical responsible for most of the psychological effects of marijuana.
Without getting too far into the weeds — pun intended — Wilson and Centeno contend some of the Jeeter products they have purchased and had tested at an independent lab had THC content between 23% and 27% instead of being as high as 40% as product labels indicated.
The class action lawsuit has to be a first.
It also underscores a brave new world of litigation we’re drilling down into as a society.
How many liquor and beer buyers do you think have cans of Coors…