Clint Eastwood Lawsuit Against CBD Company Wins Him $2 MillionPosted by On


The 92-year-old actor claims that a company illegally used his likeness to imply he was endorsing their product.

Anyone who recently purchased a CBD product because they thought it was the preferred drug of “Cry Macho” star Clint Eastwood is in for some bad news.

In 2020, Eastwood filed two lawsuits accusing companies involved in the cannabis industry of stealing his likeness as part of a scam to drive traffic to CBD retailers. He claims that the marketing campaigns, which included fake news articles using his name and image, implied he was endorsing the cannabis products. Eastwood has no formal involvement in the cannabis industry and maintains that he would have been uninterested in endorsing any CBD products.

Now, the actor can claim victory in one of those suits against Norok Innovations, a California-based Internet marketing company. The ruling (via The Hollywood Reporter) found that Eastwood is entitled to $2 million in compensation, which would have been his market value if the company had hired him as a spokesman.

“Without Mr. Eastwood’s knowledge of permission, online retailers of CBD products strategically place Mr. Eastwood’s name within blog posts and webpage meta descriptions (content that describes and summarizes the contents of a given webpage for the benefit of users and search engines to locate) as a means to promote CBD products and guide customers to an online marketplace that sells CBD products,” the…

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