As the public wises up to what CBD can and cannot do, it’s on CBD companies to create effective products that don’t over-promise, according to Ramsay. That’s not always easy, however, as research around hemp extraction continues to evolve and newer, sexier cannabinoids such as Delta-8 THC pop up and compete with CBD. We recently caught up with Ramsay to talk about the latest developments.
Westword: How has America’s appetite for CBD changed over the past four years?
John Ramsay: We have seen America’s appetite change from anything “CBD” they could get their hands on to more of a focused, functional model where we serve different case studies with different unique formulations. Back then, people thought CBD would help with any and every ailment. Now the customers who are ordering regularly are the ones who actually do benefit from the amazing extract and have true needs to be met. Here at Infinite, we broke our whole line down to offer wellness, relax, focus and energy formulas to help enhance the day-to-day needs of our amazing customers. We did this by way of the feedback we had been receiving from our…
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