Dale of Dale’s Pale Ale is joining Veritas Fine CannabisPosted by On

Dale Katechis, whose eponymous and popular Dale’s Pale Ale revolutionized canned beers, has invested in and taken an active leadership role at Veritas Fine Cannabis, a boutique wholesaler specializing in cultivating and selling premium cannabis.

The company declined to share details about the investment.

“When I got a peek inside of Veritas, around every corner, it just whacked me in the head: It reminded me of the early days of Oskar Blues,” Katechis said, noting the Colorado-based brewery he started, first as a restaurant and later as a beer-brewing operation, in 1997.

Katechis’ move signals a further intermingling of beer and cannabis. The two sectors have drawn frequent comparisons to each other for their grassroots growth, consumer base, competitive pressures and heavily regulated nature.
The biggest names in the alcohol business have staked claims in the global cannabis industry, establishing a foundation for further US expansion (especially once cannabis is no longer federally illegal) in part to diversify business, prop up sales, and stave off a potential competitor.
Dale Katechis, whose eponymous and top-selling Dale's Pale Ale revolutionized canned beers, has invested in and taken an active leadership role at Veritas Fine Cannabis, a boutique wholesaler specializing in cultivating and selling premium cannabis. Katechis (foreground) is pictured with Veritas CEO Mike Leibowitz.
Veritas, a cannabis brand that has long embraced hand cultivation and harvesting, hopes to tap into Katechis’ experience of creating high-quality products and expanding operations without losing sight of the craft and culture that got the company off the ground.

“In cannabis there has been a race to the bottom, a race to the finish line, a race to get in before big corporations take over,” said Mike…

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Dale Katechis, whose eponymous and popular Dale’s Pale Ale revolutionized canned beers, has invested in and taken an active leadership role at Veritas Fine Cannabis, a boutique wholesaler specializing in cultivating and selling premium cannabis.

The company declined to share details about the investment.

“When I got a peek inside of Veritas, around every corner, it just whacked me in the head: It reminded me of the early days of Oskar Blues,” Katechis said, noting the Colorado-based brewery he started, first as a restaurant and later as a beer-brewing operation, in 1997.

Katechis’ move signals a further intermingling of beer and cannabis. The two sectors have drawn frequent comparisons to each other for their grassroots growth, consumer base, competitive pressures and heavily regulated nature.
The biggest names in the alcohol business have staked claims in the global cannabis industry, establishing a foundation for further US expansion (especially once cannabis is no longer federally illegal) in part to diversify business, prop up sales, and stave off a potential competitor.
Dale Katechis, whose eponymous and top-selling Dale's Pale Ale revolutionized canned beers, has invested in and taken an active leadership role at Veritas Fine Cannabis, a boutique wholesaler specializing in cultivating and selling premium cannabis. Katechis (foreground) is pictured with Veritas CEO Mike Leibowitz.
Veritas, a cannabis brand that has long embraced hand cultivation and harvesting, hopes to tap into Katechis’ experience of creating high-quality products and expanding operations without losing sight of the craft and culture that got the company off the ground.

“In cannabis there has been a race to the bottom, a race to the finish line, a race to get in before big corporations take over,” said Mike…



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