Did misinformation sway cannabis referendum votes?Posted by On

Cherry-picked data, half-truths, misinformation, misrepresentation – even threats of violence – have been rife in the lead up to the cannabis referendum. Jo McKenzie-McLean takes a look back at the accusations, allegations and if it played a part in people’s votes.

Flood the zone. A Donald Trump strategy for “effective” political communication – basically creating a field of misinformation that makes it difficult for people to know what is right.

It was this tactic Professor Joseph Boden, from Otago University’s Department of Psychological Medicine, says no-campaigners used to successfully sway votes against the legalisation and regulation of cannabis.

University of Otago department of psychological medicine professor Joe Boden.

SUPPLIED

University of Otago department of psychological medicine professor Joe Boden.

“The No Campaigners employ a lot of techniques to try to bamboozle people. Flooding the zone absolutely would have impacted on how people voted. Misinformation is rife and people know how to use it.”

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