Cherry-picked data, half-truths, misinformation, misrepresentation – even threats of violence – have been rife in the lead up to the cannabis referendum. Jo McKenzie-McLean takes a look back at the accusations, allegations and if it played a part in people’s votes.
Flood the zone. A Donald Trump strategy for “effective” political communication – basically creating a field of misinformation that makes it difficult for people to know what is right.
It was this tactic Professor Joseph Boden, from Otago University’s Department of Psychological Medicine, says no-campaigners used to successfully sway votes against the legalisation and regulation of cannabis.
“The No Campaigners employ a lot of techniques to try to bamboozle people. Flooding the zone absolutely would have impacted on how people voted. Misinformation is rife and people know how to use it.”
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* Referendum results:…