EXCLUSIVE: Cannabis Lifestyle Co. Pilgrim Soul Closes $2M Raise With Supporters Like Merida Capital, Al HarringtonPosted by On


Cannabis lifestyle and creativity-focused Pilgrim Soul has closed a $2 million strategic seed funding round, supported by investments from Merida Capital Holdings, Bee House and Meaningful Partners, as well as serial entrepreneur and Skip-Hop founder Michal Diament and other well-known tech entrepreneurs.

Additional brand advisors and equity holders include NBA veteran and Viola Brands founder Al Harrington; Merlin Kauffman, founder of Soothe and former Sperry & Club Monaco CMO Ann Watson.

“Like Skip Hop, the company I founded that brought product innovation to baby gear, I invest in companies and people that see around corners and help to redefine industries,” Diament told Benzinga. “Shawn Gold [founder and CEO of Pilgrim Soul] has a keen eye for culture and a long history of assembling amazing teams that build breakthrough products.”

Harrington also sees the similarities between Pilgrim Soul and his brand. In conversation with Benzinga, Harrington said, “Like Viola, Pilgrim Soul is a purpose-driven brand. For them, it’s about giving a leg up to artists in marginalized communities and helping the average person tap into their natural creative thinking abilities.”

What Is Pilgrim Soul?

Pilgrim Soul is a company focused on tapping into a significant and growing trend in creativity: Guided journals and creativity courses.

Since its inception in 2020, the company has driven $5.8 million in revenue by bringing a groundbreaking creative curriculum to the…

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Cannabis lifestyle and creativity-focused Pilgrim Soul has closed a $2 million strategic seed funding round, supported by investments from Merida Capital Holdings, Bee House and Meaningful Partners, as well as serial entrepreneur and Skip-Hop founder Michal Diament and other well-known tech entrepreneurs.

Additional brand advisors and equity holders include NBA veteran and Viola Brands founder Al Harrington; Merlin Kauffman, founder of Soothe and former Sperry & Club Monaco CMO Ann Watson.

“Like Skip Hop, the company I founded that brought product innovation to baby gear, I invest in companies and people that see around corners and help to redefine industries,” Diament told Benzinga. “Shawn Gold [founder and CEO of Pilgrim Soul] has a keen eye for culture and a long history of assembling amazing teams that build breakthrough products.”

Harrington also sees the similarities between Pilgrim Soul and his brand. In conversation with Benzinga, Harrington said, “Like Viola, Pilgrim Soul is a purpose-driven brand. For them, it’s about giving a leg up to artists in marginalized communities and helping the average person tap into their natural creative thinking abilities.”

What Is Pilgrim Soul?

Pilgrim Soul is a company focused on tapping into a significant and growing trend in creativity: Guided journals and creativity courses.

Since its inception in 2020, the company has driven $5.8 million in revenue by bringing a groundbreaking creative curriculum to the…



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