First legal N.L. weed ships to stores, with Corner Brook cannabis company's sales dealPosted by On

The first legal cannabis grown in Newfoundland and Labrador is now for sale in the province, as a Corner Brook company has made a sales deal with Dominion C-Stores and shipped out its first boxes of product.

BeeHighve is the only grower in the province so far to be licensed to sell its product, having gotten that approval from Health Canada in May. A green light from the Newfoundland and Labrador Liquor Corporation came through later.

Prior to the sales deal, all legal cannabis sold in Newfoundland and Labrador has come from elsewhere in Canada.

For Beehighve’s founder, the sales deal means after years of work and millions of dollars spent, cash will finally flow in.

“We haven’t been making money since we started this,” said Rita Hall, the company’s president.

“Financially, it’s critical for us to be at this point right now where we’re actually bringing money in, and able to keep people employed and be operational.”

The company will be bringing back some of its employees who were laid off during the pandemic to work next Monday, said Hall, adding the sales deal allows that to happen.

The boxes of buds mark a huge milestone for Hall, who admitted that when she began chasing her cannabis dreams in 2017, she “never imagined that it would be this tough” negotiating the layers of regulations and hard work to get to her first sales.

Sweet dreams

Throughout her entrepreneurial ups and downs, Hall said ambition has fuelled her way forward.

“What keeps driving me,…

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