MISSISSAUGA, Ontario–(BUSINESS WIRE)–If you’ve been to one of the several summer camps across North America, you might own one of the hottest pieces of vintage apparel. Starting from camp roots, creating apparel for some of North America’s most well known summer camps, slow fashion brand, Liberty Clothing, hits the consumer market.
Founded in 1989, Liberty Clothing started as a way for campers to bring home cherished memories. Memories of youth, happiness and adventure. Your camp clothing is something that likely never leaves your closet. It’s tucked away in a safe spot, or maybe it’s passed down to generations to follow. However you decide to honour that memory, Liberty Clothing knows that there’s a connection between our life and the clothes we live in and they want to be a part of the journey. “The clothes on our back are much more than they appear. Everyone has a memory of their favourite shirt from camp days, or that sweater they reach for on a rainy day when they want to feel comfy and warm,” says Anne Joyce, founder of Liberty Clothing and former founder of BCBG. “Being able to provide that piece of clothing that could mean so much to someone even years down the road is a wonderful feeling,” she adds.
Fast forward some years, although a few things have changed, their mission stays the same. Inspiring consumers to make sustainable shopping choices while providing quality clothing that can be a part of those everyday moments is what drives the brand’s passion. Created on the philosophy of making every day count, the brand has evolved to produce high-quality, affordable and eco-friendly clothing, some with a vintage twistr
Liberty Clothing’s sustainable efforts include the High Line collection, featuring tee’s, hoodies, long sleeves and bottoms made from hemp and organic cotton, but go way beyond the collection. The Redux collection features pieces made with recycled and upcycled fabrics. Every piece made is unique and no two items are identical. “Working with vintage and preloved fabrics to create new pieces that are completely unique is something so creative, yet eco-friendly at the same time,” says Joyce.
The Redux collection currently includes clothing, accessories and home decor items such as candles made from recycled 1939-1945 Wilson Rolled Oat cans. Most recently, their Redux collection includes a line of recovered combat jackets reworked to feature vintage kimonos. “Making pieces from recycled or upcycled fabrics is a time consuming process. First, we need to gather up enough fabric that’s salvageable. We’ll likely need to take it apart, fix any holes or blemishes before starting to rework them into our creative vision,” says Joyce.
Although a lengthy process, taking something old and turning it into new is a common practice for the brand. Their store in Canmore, Alberta, is a great example of this. From recycled product displays to hang tags, Liberty Clothing works to drive sustainability into everything that they do. Outside of the store, in addition to the use of hemp, organic cotton and even recycled polyester, the brand aims to do as much activity domestically as possible and ensures that all partners share the same passion for eco-friendly living.
Most recently, the brand has opened their first brick-and-mortar location in Canmore, Alberta, in addition to two locations in Ontario. People can visit the SWS Marina in Minett and Distillery District in Toronto to shop Liberty Clothing’s collection of high-quality apparel including colourful tie dye pieces, just in time for summer. Over the next three to five years, the brand has plans to continue launching pop-ups across the country, as they focus on the growth of their North American presence. Year round, shopping is available online at libertyclothing.com.
About Liberty Clothing
Liberty Clothing creates high-quality, affordable clothing for everyday wear, with a mission of inspiring consumers to make sustainable shopping choices. In addition to everyday attire, Liberty Clothing produces apparel for summer camps across North America. Learn more at libertyclothing.com.
