Seasoned Executive Brings Natural Foods Industry Experience to Cannabis
/EIN News/ — Santa Barbara, CA, Feb. 01, 2021 (GLOBE NEWSWIRE) — HERBL, California’s largest cannabis distributor and supply chain solutions company, announced today it has appointed Tom Grillea as Chief Revenue Officer (CRO). Serving more than 850 storefront and non-storefront retail licensees, HERBL brings the state’s leading cannabis retailers and top brands together through innovative technology, unparalleled service, and both high-security, state-of-the-art facilities and trucks.
As HERBL’s CRO, Grillea brings a diverse retail executive management background that includes extensive experience in all aspects of sales and marketing for retail, manufacturing, distribution, and e-commerce businesses. With decades in the natural products industry, he has a long record of achievements turning around non-profitable businesses, developing and growing new and existing businesses, and building highly profitable operations.
Prior to HERBL, he served as the CEO of Threshold Enterprises, a wholesale distributor of dietary supplements and health products to the natural foods industry and health care professionals, as well as the parent company of SourceNaturals and Planetary Herbals brand supplements. He has also held numerous executive positions at…
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Seasoned Executive Brings Natural Foods Industry Experience to Cannabis
/EIN News/ — Santa Barbara, CA, Feb. 01, 2021 (GLOBE NEWSWIRE) — HERBL, California’s largest cannabis distributor and supply chain solutions company, announced today it has appointed Tom Grillea as Chief Revenue Officer (CRO). Serving more than 850 storefront and non-storefront retail licensees, HERBL brings the state’s leading cannabis retailers and top brands together through innovative technology, unparalleled service, and both high-security, state-of-the-art facilities and trucks.
As HERBL’s CRO, Grillea brings a diverse retail executive management background that includes extensive experience in all aspects of sales and marketing for retail, manufacturing, distribution, and e-commerce businesses. With decades in the natural products industry, he has a long record of achievements turning around non-profitable businesses, developing and growing new and existing businesses, and building highly profitable operations.
Prior to HERBL, he served as the CEO of Threshold Enterprises, a wholesale distributor of dietary supplements and health products to the natural foods industry and health care professionals, as well as the parent company of SourceNaturals and Planetary Herbals brand supplements. He has also held numerous executive positions at…
