Hi5: Cannabis Infused Seltzer Debuts in MainePosted by On


Social Drinking, Elevated.

There’s a new kind of buzz coming to the Maine cannabis market. Hi5 cannabis infused seltzers are making their grand debut this weekend. This new way to enjoy cannabis comes in six delectable all-natural flavors with rapid effects, no calories, and no hangovers.

Nick Friedman and Brandon Pollock, co-founders of Theory Wellness. Jenny Fuore

Unlike other edibles in the cannabis market, Hi5 seltzers use a proprietary technology that helps consumers feel the effects quickly through THC absorption directly into the bloodstream (versus traditional metabolization). The quick on-set of effects alleviate that common “I don’t feel anything, I’ll have another…” narrative that is common with edibles.

The drink is well-positioned to be a strong competitor to alcohol following nationwide trends around this type of cannabis product. The discrete approach to drinkables offers consumers a more social way to enjoy their cannabis. The more controlled effects open the door to a wider array of consumers who are curious to try infused products, but may have been turned off by them in the past. It remains one of the fastest-growing product categories in cannabis today, and it’s easy to see why.

The Hi5 brand was developed by Theory Wellness, who originally launched the drink in Massachusetts, but Maine has always been part of the vision. Theory announced the launch as part of their one-year anniversary celebration of opening recreational cannabis…

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Social Drinking, Elevated.

There’s a new kind of buzz coming to the Maine cannabis market. Hi5 cannabis infused seltzers are making their grand debut this weekend. This new way to enjoy cannabis comes in six delectable all-natural flavors with rapid effects, no calories, and no hangovers.

Nick Friedman and Brandon Pollock, co-founders of Theory Wellness. Jenny Fuore

Unlike other edibles in the cannabis market, Hi5 seltzers use a proprietary technology that helps consumers feel the effects quickly through THC absorption directly into the bloodstream (versus traditional metabolization). The quick on-set of effects alleviate that common “I don’t feel anything, I’ll have another…” narrative that is common with edibles.

The drink is well-positioned to be a strong competitor to alcohol following nationwide trends around this type of cannabis product. The discrete approach to drinkables offers consumers a more social way to enjoy their cannabis. The more controlled effects open the door to a wider array of consumers who are curious to try infused products, but may have been turned off by them in the past. It remains one of the fastest-growing product categories in cannabis today, and it’s easy to see why.

The Hi5 brand was developed by Theory Wellness, who originally launched the drink in Massachusetts, but Maine has always been part of the vision. Theory announced the launch as part of their one-year anniversary celebration of opening recreational cannabis…



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