As a cannabis entrepreneur, getting complimented by Bruce Linton can surely be something to brag about. If the executive chairman of Gage Cannabis — and former CEO of Canopy Growth Corp (NYSE:CGC) — praises your business decisions, it’s likely a sign you’re on the right track.
But if you’re a Billboard-charting rapper like Berner, you might be used to being praised.
In a fireside chat at the Benzinga Cannabis Capital Conference on Thursday, Linton said that Berner opened his eyes to the fact that focusing on genetics and breeding drives market share, because consumers want new and better cannabis products.
The Cookies, Gage Cannabis Partnership: For Linton, Berner’s brand Cookies stands out in the cannabis landscape for its ability to create a premium brand around flower.
That might explain why last year, Gage inked an exclusive agreement to operate multiple Cookies-branded provisioning centers in Michigan.
“What I was seeing with a…
