How Cannabis Consumers Responded to CrisisPosted by On


In 2020, cannabis consumers and the industry navigated the same tectonic changes facing all of America and the world: Covid-19 infections and the challenges of quarantine, massive demonstrations for racial justice, and a tense but watershed U.S. election that ushered in legalization in four more states. How did cannabis consumers respond to this year of crisis? Eaze, as California’s largest legal cannabis marketplace (with 6.5+ million legal deliveries under our belt), can offer unique insights into how 2020 impacted consumption, uncovering patterns that can be generalized to markets nationally and globally.

Eaze’s 2020 State of Cannabis report aggregates our proprietary data to illustrate the behavior of the over 400 thousand customers who purchased via the Eaze platform in 2020. It holds important lessons for all cannabis regulators, businesses, and entrepreneurs about the road ahead. Here are some of the top findings from the report.

1. Consumers Relied on Cannabis Delivery During Lockdown

Consumers underscored the importance of cannabis and home delivery access following March 13, when the White House declared a national state of emergency in response to Covid. The State of California and local governments, recognizing the role of cannabis in constituent well-being, wisely designated cannabis delivery as an essential service. This ensured that consumer demand could be…

Original Author Link click here to read complete story..

In 2020, cannabis consumers and the industry navigated the same tectonic changes facing all of America and the world: Covid-19 infections and the challenges of quarantine, massive demonstrations for racial justice, and a tense but watershed U.S. election that ushered in legalization in four more states. How did cannabis consumers respond to this year of crisis? Eaze, as California’s largest legal cannabis marketplace (with 6.5+ million legal deliveries under our belt), can offer unique insights into how 2020 impacted consumption, uncovering patterns that can be generalized to markets nationally and globally.

Eaze’s 2020 State of Cannabis report aggregates our proprietary data to illustrate the behavior of the over 400 thousand customers who purchased via the Eaze platform in 2020. It holds important lessons for all cannabis regulators, businesses, and entrepreneurs about the road ahead. Here are some of the top findings from the report.

1. Consumers Relied on Cannabis Delivery During Lockdown

Consumers underscored the importance of cannabis and home delivery access following March 13, when the White House declared a national state of emergency in response to Covid. The State of California and local governments, recognizing the role of cannabis in constituent well-being, wisely designated cannabis delivery as an essential service. This ensured that consumer demand could be…



Source link

News

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.