How Minority Entrepreneurs Could Break into the Legal Cannabis Industry | The Florida StarPosted by On


According to a report by Leafly and Whitney Economics, Florida cannabis businesses added nearly 15,000 jobs in 2020, and sales for the same year grew to $1.2 billion, more than double the amount recorded in 2019. Knowing this, one could see why the Medical Marijuana Education and Research Initiative (MMERI) at Florida A&M University receives dozens of calls and emails each week from people in the minority community asking for insight into starting a business or career in the industry.

 

Roz McCarthy, Erik Range, and Rebecca Colett are good sources on this topic. Each has made inroads in the billion-dollar cannabis industry and are working to help more minorities do the same.

“Florida is the number one state with regards to career opportunities in this industry,” said McCarthy, founder of Minorities for Medical Marijuana (M4MM) Inc., an Orlando-based 501c3 nonprofit she started to help people of color get into an industry that lacks diversity and inclusion. Although a Marijuana Biz Daily survey shows less than 12% of legal marijuana businesses are minority-owned, McCarthy sees a nascent industry full of opportunities for non-white entrepreneurs and job seekers.

“Cannabis is at mile marker number three or four compared to other industries, so there are many opportunities from an entry point,” she said. “If you’re someone who wants to enter, really look at your skill set and figure out how that transfers over into the cannabis industry. That’s where…

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According to a report by Leafly and Whitney Economics, Florida cannabis businesses added nearly 15,000 jobs in 2020, and sales for the same year grew to $1.2 billion, more than double the amount recorded in 2019. Knowing this, one could see why the Medical Marijuana Education and Research Initiative (MMERI) at Florida A&M University receives dozens of calls and emails each week from people in the minority community asking for insight into starting a business or career in the industry.

 

Roz McCarthy, Erik Range, and Rebecca Colett are good sources on this topic. Each has made inroads in the billion-dollar cannabis industry and are working to help more minorities do the same.

“Florida is the number one state with regards to career opportunities in this industry,” said McCarthy, founder of Minorities for Medical Marijuana (M4MM) Inc., an Orlando-based 501c3 nonprofit she started to help people of color get into an industry that lacks diversity and inclusion. Although a Marijuana Biz Daily survey shows less than 12% of legal marijuana businesses are minority-owned, McCarthy sees a nascent industry full of opportunities for non-white entrepreneurs and job seekers.

“Cannabis is at mile marker number three or four compared to other industries, so there are many opportunities from an entry point,” she said. “If you’re someone who wants to enter, really look at your skill set and figure out how that transfers over into the cannabis industry. That’s where…



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