As we all know by now, the COVID-19 pandemic created a massive shift in the way consumers spend money. Specifically, it caused a massive increase in e-commerce sales and an equally drastic decrease in sales at brick-and-mortar locations.
This changing dynamic affected every industry—from retail to consumer goods to groceries—but the way it affected cannabis is unique.
The cannabis industry, unlike most other industries, had a virtually non-existent e-commerce presence prior to 2020. This was by design. Regulations made it illegal to buy cannabis any other way besides physically going to a dispensary, and impractical for businesses to get ahead of the curve.
But the pandemic changed that. Not only did states across the country classify dispensaries as essential businesses during the lockdown, but most of them authorized delivery in some way. Almost overnight, companies were forced to scale up online operations that were previously…