Rapper, music mogul and entrepreneur Shawn Carter, better known to the world as Jay-Z (and perhaps even better known as Beyoncé’s husband), is bringing his move into cannabis into focus with today’s launch of a website and Instagram account that tease the launch of a brand called Monogram.
The landing page at monogramcompany.com includes artsy black-and-white images of an indoor cannabis grow, a click-to-play “Sounds From the Grow Room” soundtrack and the outsized slogan “Refining standards, redefining growth.” The text below that reads:
“Monogram marks a new chapter in cannabis defined by dignity, care and consistency. It is a collective effort to bring you the best and a humble pursuit to discover what the best truly means.
Progress is endless.”
That — and the fact that when Monogram-branded marijuana does launch it will be available across California — is about all reps for the San Jose-based vertically integrated cannabis company Caliva will confirm. In July…