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Research has shown that more and more young people are looking for alcohol-free beverage alternatives, especially as they become more health-conscious and develop a greater focus on wellness and mental well-being.
Along with the trend towards moderation in alcohol consumption comes a global interest in the benefits of THC-free CBD. There is a healthy and delicious homegrown solution for those who prefer to abstain completely or occasionally from non-alcoholic beverages while remaining true to their youth, vibe, and personal preferences.
In his 2022 thesis, Markus Filter notes that this shift can be credited to “health-consciousness and a greater focus on wellness and mental well-being, particularly among Generation Y consumers.”
Lulie Halstead, CEO of the global market research and strategy firm Wine Intelligence, told people at the Nedbank Vinpro Information Day in January 2022 that Millennials and Gen Z South Africans are driving the trend toward drinking less.
Add those segments of the population together, and that’s a lot of people looking for a great-tasting alternative.
Filter notes that Gen Y consumers “place importance on…
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