The CBD Consumer Purchasing Habits
Before looking at the skincare sector of the CBD industry, it is essential to understand what the category looks like as a whole.
A third of Americans have purchased CBD infused products in the past; this includes six percent of those who purchased CBD in the last month. Millennials, males and parents are the consumers who have most recently purchased these items.
Price (54%) and quality (37%) are key influences when purchasing CBD products. As a result, coupons and other types of discounts will draw these shoppers to buy specific brands. When marketing CBD brands, it is also essential to promote that the CBD item is of the highest quality, as this is a top purchasing decision factor.
These consumers also seek sustainably-sourced items, with over a third (36%) willing to pay more for this benefit. This makes transparency in ingredients key for appealing to buyers. Framing marketing around sourcing…