Luxx Lighting launching self-distribution with six global warehouses
MIRA LOMA, Calif. (PRWEB) July 28, 2020
Luxx Lighting, a grassroots company that provides high-performance lighting to cannabis cultivators, has expanded its global self-distribution model by adding warehouses in the US, Canada, Australia and the UK.
General Manager Brent Nicholls says that their choice to pursue self-distribution rather than working with a distributor sets Luxx apart in the industry. “We went down some distributor paths, but our growers reached out with feedback that let us know this old school model was not working,” he said. “It carried price and accessibility issues that didn’t align with our company vision or core business principles, which led us to take on the challenge of global self-distribution.
“Our goal has always been to support our retail partners – we know the industry was built on the back of hard-working mom and pop businesses and rather than line the distributor’s pockets, we bring the profits back to…