Earvin “Magic” Johnson officially dived into the CBD business in 2020 with plans to make a big splash.
The uber-famous basketball star became a financial partner to Uncle Bud’s, a hemp and CBD brand that sells more than 70 products across more than 15,000 retailers in the U.S.
And, as if that wasn’t enough, Uncle Bud’s also counts Jane Fonda and Toni Braxton as a brand ambassadors.
‘I’m A Believer’
Unlike many other celebrities, who jump onto the CBD wagon seeking to make a quick buck by lending their names and faces to certain brands in exchange for royalty payments, Johnson is actually invested in Uncle Bud’s. In his role, he will not only help promote the products, but also assist in steering the company, and driving further growth.
During a recent conversation, Johnson explained his decision to join Uncle Bud’s was based on the brand’s strong product offering, loyal customer base, massive retail reach (even mainstream retailers like Urban Outfitters, Vitamin Shoppe, and Kohl’s want a piece of the action), and the fact that everything they offer is U.S.A. made.
Garrett Greller, Magic Johnson & Bruno Schiavi (L-R) – John Russo
“Uncle Bud’s is creating jobs in our great country,” Magic said. “And then, there’s the fact that Uncle Bud’s products have no THC [the psychotropic compound found in cannabis], which is really important to me. We want to make sure nobody’s getting high while…