IRVINE, Calif.–(BUSINESS WIRE)–ManifestSeven (“M7” and formerly known as MJIC), California’s first integrated omnichannel platform for legal cannabis, today announced the appointment of Hélène Blanchette as the new president of MyJane – M7’s retail subsidiary created by women, for women.
Blanchette joins the company from Xerox Corp., where she served as global vice president of marketing for its production business. During her decade-plus in senior leadership, Blanchette helped found the internationally recognized Xerox 1:1 lab, crafting personalized, data-driven direct mail campaigns.
“Hélène is a known innovator with vast experience translating customer wants into winning business models,” said Sturges Karban, M7’s chief executive officer. “And with her background in business-to-business marketing, sales and operations, we are fortunate to have her onboard to drive MyJane’s growth throughout California’s legal cannabis market and through CBD sales nationwide.”
Blanchette replaces the outgoing MyJane president and co-founder Kim Kovacs, who’s embarking on new entrepreneurial projects.
Fellow MyJane co-founder Cara Raffele, who joined M7 in June as the vice president of marketing, will continue leading MyJane’s branding and channel expansion.
“This is an exciting time for MyJane and our community of women,” Raffele said. “We are advancing integration of MyJane into M7’s legal cannabis supply chain, where the brand will be able to flourish through our integrated B2B and B2C logistics environment.”
Created by women for women, MyJane is a cannabis wellness community designed to empower women to feel better. Its mission is to normalize the cannabis experience for women by offering the first premium, curated cannabis experience in a box, tailored to meet women’s individual needs and address their most-cited wellness concerns. The company is headquartered in Irvine, California. To learn more, visit myjane.com.
ManifestSeven (“M7” and formerly known as MJIC) is the first integrated omnichannel platform for legal cannabis, merging compliant distribution with a retail superhighway. M7, based in Commerce, California, services the needs of lawful operators across the supply chain, from the cultivator to the consumer, through an expansive network of seven facilities stretching from the San Francisco Bay Area to San Diego.
M7 further augments its business-to-business value proposition with a growing portfolio of owned and operated retail operations located in major metro markets, including brick-and-mortar dispensaries, local on-demand delivery services, e-commerce and subscription offerings.
As further described in M7’s April 10, 2019 press release, M7 has entered into a merger agreement with, among others, P&P Ventures Inc. (“P&P”), pursuant to which M7 will complete a reverse-takeover of P&P (the “Proposed Transaction”). Pursuant to the Proposed Transaction, the shares of ManifestSeven Holdings Corp., the resulting issuer of the Proposed Transaction, are expected to be listed on the Canadian Securities Exchange. Closing of the Proposed Transaction is subject to a number of conditions precedent, including regulatory approval. To learn more, please visit manifest7.com.