Cannabis has been extending its reach through legalization over the past several years.
Starting with early adopter Colorado, 37 states have passed legislation allowing adult consumption for medical and, in some cases, recreational purposes.
So how high can revenues go for this budding industry?
For 2018, revenue from both legal recreational and medical cannabis in the US was pegged at between $8.6 billion and $10 billion.
That tops spending on e-cigarettes, the Fortnite video game and Goldfish crackers combined, according to a new report of the Marijuana Business Factbook from MJBizDaily.
In a bit of irony, sales now rival Taco Bell’s annual US revenue and, by 2020, will likely surpass the projected $15 billion in yearly revenue generated by the National Football League, according to the report.
“By the end of 2023, sales of legal cannabis in the United States could…