She penned a suggested response for Karchmer to send to Kaya Miller and Patrick Ryan of @behighbeyou. It included, in part, this confession: “While not Latinx-owned, we are proud allies to all POC and use our platform to pay homage to both Latinx culture and the cannabis community.”
As word spread, more accounts outed the brand.
During a meeting with Kaiser and Karchmer on June 22 in downtown L.A., Plascencia restated her concerns and offered to help solve “the problem” with her public relations and social media expertise, according to Kaiser.
But he didn’t see any problem. He told her about his Mexican grandmother and feeling connected to his culture. Plascencia told them she couldn’t work for the brand unless it was “Latinx owned.”
About a week later, Karchmer rang to say that Kaiser was offering her a percentage of the company to help them rebuild the brand “authentically” and have a “Latina” owner, according to Plascencia.
Their offer, she said, was…
