Kyle Kingsley, Vireo’s founder and CEO, considers the Duluth/Hermantown market a natural choice for his firm.
“You have a large population base that’s grossly underserved right now,” he said, noting that a number of people from the greater Duluth area currently drive down to one of his company’s dispensaries in Minneapolis, and others travel to a competing dispensary in Hibbing.
Kingsley is no stranger to the area, having attended the University of Minnesota Duluth, where he double-majored, earning degrees in German and biochemistry before moving on to med school in the Twin Cities.
Back in December, Kingsley shared his plans to open a dispensary at a yet-to-be-determined location in Duluth with the News Tribune. At the time, his company was called Minnesota Medical Solutions, which was recently renamed Vireo.