MedMen Enterprises, a California-based multi-state marijuana operator, said it is partnering with cannabis company Viola to launch Viola cannabis products in all its stores in California.
Viola, founded in 2011 by NBA veteran and MedMen board member, Al Harrington, focuses on increasing minority ownership, and creating opportunity through social equity.
MedMen has flagship locations in California, Nevada, Illinois, Florida, and New York. The company offers products, including MedMen-owned statemade brands, LuxLyte, and MedMen Red through its premium retail stores, proprietary delivery service, as well as curbside and in-store pick up.
Under the partnership with Viola, MedMen will launch five cannabis flower strains and one pre-roll option in its stores in California.
The five Viola cannabis flower strains being launched by MedMen are J1, Wedding Cake, Watermelon Zkittlez, Mother’s Milk and Mandarin OG, ranging from sativa to indica. The launch also includes Viola’s sativa Candy Haze pre-roll.
“We are thrilled to partner with Viola and for them to join our California product offer. MedMen and Viola not only share a vision of inclusion and diversity within the industry and the communities we are privileged to serve, but also a commitment to the highest standards of quality and customer service,” said MedMen interim CEO, Tom Lynch.
J1 is an uplifting super sativa brand that…
