The Do It Fluid drinks includes four flavors: Blood Orange, Blue Razz, Cherry Limeade and Peaches N’ Honies – each available in CBD-only versions ($4.99 per can) and versions with CBD and hemp-derived Delta-9 THC ($5.99 per can). They are available now online on the Death Row Cannabis and Hill Beverage websites.
Hill Beverage Co. was launched earlier this year by Snoop Dogg and CEO Jake Hill, who has started multiple cannabis companies including Grow Automations, which helps growers get the most from their pot-growing enterprises. Death Row Cannabis uses Grow Automations’ technology and led to the drinks venture.
“As I take the next step forward in my smoking evolution, Hill Beverage Co.’s vision for cannabis beverages was the perfect transition,” said Snoop Dogg in a statement accompany the product announcement. “What we’ve created is an all-natural and delicious alternative that doesn’t sacrifice the high, while providing fans with the perfect option for day or night.”
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The rapper isn’t a newcomer to the cannabis business, either. He previously founded his own marijuana brand Leafs By Snoop in 2015. But since buying Death Row Records in 2022, he shelved that brand for the new Death Row Cannabis brand, which became available in California earlier this year and has…