Rebranding Weed: One Year Into California’s ‘Green Rush,’ Cannabis Industry Wants to Change Pot’s ImagePosted by On



What to Know

  • One year after California cities began issuing recreational dispensary licenses, new pot shops resemble grocery stores, cafes and bars

  • Under state law, anyone 21 and up can buy cannabis in California with a valid ID

  • Lounges for consuming cannabis at dispensaries have become a draw for tourists visiting from states where pot is still illegal

“What kind of high you looking for?” asks a man standing behind a case of cannabis concentrates that only a year ago would have required a doctor’s note to purchase.

As sunlight streams into the steampunk-themed lounge at Urban Pharm in San Francisco’s South of Market neighborhood, the “budtender” offers a few options to a young woman visiting from New York and allows her to sniff each one before making a purchase.

“Welcome to a non-prohibition state,” he says gleefully.

“Great to be here!” she replies.

Just a year after San Francisco and…



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CaliforniascannabischangeGreenimageIndustrypotsRebrandingrushweedyear

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