GLENVIEW, Ill.–(BUSINESS WIRE)–Republic, the world’s leading rolling company, announced the company’s historic JOB Rolling Papers brand is launching a line of products in collaboration with rap mogul Birdman’s $TUNNA brand.
“When we learned that Birdman was a fan of our historic JOB Rolling Papers brand, we knew that JOB’s creativity-focused, premium style would match perfectly with his luxury lifestyle and personal brand,” said Paul Marobella, President and Chief Marketing Officer of Republic. “JOB has long been a cultural icon and a favorite in rolling circles, and we look forward to that continuing through our partnership with the music industry legend Birdman and his Cash Money Records.”
JOB x $TUNNA Champagne Rolling Papers feature organic hemp paper sourced from Champagne, France, and will be sold in 1 ¼ and 1 ½ booklets. Following the launch, JOB x $TUNNA plans to expand its line to include cones, accessories and apparel.
Republic will debut JOB x $TUNNA Organic Hemp Rolling Papers at CHAMPS Las Vegas, July 27-30, 2021. JOB x $TUNNA products are available for presale at the Republic Brands booth (#5205) prior to the product’s official launch date in September 2021. In addition, Republic Brands’ top customers will get access to an exclusive concert sponsored by JOB x $TUNNA featuring Gucci Mane on July 29.
Bryan Williams, known by his stage name Birdman, is an entrepreneur, rapper and record producer who is the public face of one of the most successful record labels in hip-hop history, Cash Money Records. Birdman has released four solo albums in his career and has mentored many famous artists, most notably his protégé Lil Wayne.
JOB Rolling Papers was founded in 1838 by Jean Bardou of Perpignan, France, where Bardou introduced the first rolling paper booklet to the world. Since then, JOB has continued producing its high quality rolling papers with the core principles of sustainability, craft and stewardship.
About Republic
Republic is a world leader in roll-your-own and make-your-own products with an extensive brand portfolio. This includes the rich history of OCB®, JOB®, TOP®, DRUM®, Premier®, Gambler® and e-z wider® along with many of the world’s best-known rolling products and accessories. With a 200-year cultural legacy, the family-owned company is known for its natural acacia gum and product innovations such as sustainable bamboo, hemp and flax fiber papers and cones. Republic combines old-world artisan quality with modern sensibilities to bring consumers the best experience from plant to puff. Republic has a wide-reaching distribution network of 120 countries with five manufacturing facilities across North America and Europe that distribute all over the world.
