Sacha Baron Cohen taking legal action against US cannabis dispensary over Borat imagePosted by On


Sacha Baron Cohen is taking legal action against a cannabis dispensary in Massachusetts that allegedly used his comedy character Borat on a billboard.

The offending poster reportedly features Baron Cohen as Borat giving a thumbs up alongside his character’s famous catchphrase: “It’s nice!”

The British actor and filmmaker filed a lawsuit against Sola Therapeutics, accusing them of copyright infringement and false advertising.

The filing states that the advert is placed on a busy interstate highway with the purpose of selling Sola Therapeutics’ products. The use of Borat’s image is unauthorised, it says.

Borat first appeared in the Baron Cohen’s film Ali G Indahouse in 2002, and later became the subject of Baron Cohen’s 2006 mockumentary comedy Borat! Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan.

A sequel, Borat Subsequent Moviefilm, was released in 2020 to critical acclaim.

Baron Cohen has apparently never used cannabis and would not advertise the drug for any amount of money, because he does not believe the drug is a “healthy choice”, the lawsuit says.

The filing also reveals that Baron Cohen once turned down a $4m (£2.9m) offer to appear in a car commercial. He never advertised any product in the UK or the US “despite countless opportunities to do so”, for fear it could harm his credibility as an actor and “seriously social activist”.

Baron Cohen’s lawyer alleges that Solar Therapeutics did not believe he would…

Original Author Link click here to read complete story..

Sacha Baron Cohen is taking legal action against a cannabis dispensary in Massachusetts that allegedly used his comedy character Borat on a billboard.

The offending poster reportedly features Baron Cohen as Borat giving a thumbs up alongside his character’s famous catchphrase: “It’s nice!”

The British actor and filmmaker filed a lawsuit against Sola Therapeutics, accusing them of copyright infringement and false advertising.

The filing states that the advert is placed on a busy interstate highway with the purpose of selling Sola Therapeutics’ products. The use of Borat’s image is unauthorised, it says.

Borat first appeared in the Baron Cohen’s film Ali G Indahouse in 2002, and later became the subject of Baron Cohen’s 2006 mockumentary comedy Borat! Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan.

A sequel, Borat Subsequent Moviefilm, was released in 2020 to critical acclaim.

Baron Cohen has apparently never used cannabis and would not advertise the drug for any amount of money, because he does not believe the drug is a “healthy choice”, the lawsuit says.

The filing also reveals that Baron Cohen once turned down a $4m (£2.9m) offer to appear in a car commercial. He never advertised any product in the UK or the US “despite countless opportunities to do so”, for fear it could harm his credibility as an actor and “seriously social activist”.

Baron Cohen’s lawyer alleges that Solar Therapeutics did not believe he would…



Source link

News

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.