Sephora is opening its second store in WA in Perth’s CBD on Murray Street MallPosted by On


The much-awaited city store for make-up giant Sephora is opening this Thursday in the heart of Perth’s CBD along Murray Street Mall.

The global beauty retailer threw open the doors to its first WA shopfront in October 2021 at Karrinyup Shopping Centre to snaking queues of eager beauty and make-up junkies lining up outside the store, which lasted for first few weeks.

This second store will be located on ground level inside the Commonwealth Bank Building, spanning over 444 sqm, and will offer world-class beauty brands including Fenty Beauty by Rihanna, Tarte, Fresh, Sephora Collection, Rare Beauty and Makeup by Mario.

Senior beauty advisor Ella Crossingham at the new Sephora store at Karrinyup Shopping Centre.
Picture Nic Ellis  The West Australian
Camera IconSenior beauty advisor Ella Crossingham at the Sephora store at Karrinyup Shopping Centre. Credit: Nic Ellis/The West Australian, Nic Ellis The West Australian
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A pre-opening party, dubbed the Sephora Street Fair, will kick off from 7am on Thursday with a live DJ, beauty touch up stations, thousands of samples, carnival games and food carts on offer.

It won’t be until 9am that the store will open to the public and the first 400 in line will receive an exclusive Natasha Denona Love Eyeshadow Palette valued at $100. Brand merchandise and free coffee will also be on available.

Sephora has stores in NSW, Victoria, Queensland and South Australia.

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