Sephora opens its second store in heart of Perth CBDPosted by On

The much-awaited city store for make-up giant Sephora opens today in the heart of Perth’s CBD in the Murray Street Mall.

The global beauty retailer threw open the doors to its first WA shopfront in October last year at Karrinyup Shopping Centre to snaking queues of eager beauty and make-up junkies lining up outside the store, which lasted for the first few weeks.

This second store will be on the ground level inside the Commonwealth Bank Building, spanning 444sqm, and will offer world-class beauty brands including Fenty Beauty by Rihanna, Tarte, Fresh, Sephora Collection, Rare Beauty and Makeup by Mario.

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Lord Mayor Basil Zemplias said it was wonderful to welcome one of the world’s best known and most respected beauty brands to the heart of the Perth CBD.

“Sephora’s arrival in this iconic location on the Murray Street Mall is a huge vote of confidence for the retail centre of our CBD and I’m certain this is the start of a tremendously rewarding partnership,” he said.

A pre-opening party, dubbed the Sephora Street Fair, kicks off from 7am today with a live DJ, beauty touch-up stations, thousands of samples, carnival games and food carts on offer.

Perth influencer Dominic Porras told PerthNow it was a “full circle moment” for him coming back to his home State to host the opening of the CBD’s new Sephora store.

“I started off doing beauty content while I was living in Albany and before I moved to Perth, and I was anxiously…

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