The Alkaline Water Company Extends International Reach with Distributor TraFon GroupPosted by On



SCOTTSDALE, Ariz.–()–The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the largest independent alkaline water company in the United States, is pleased to announce its first Caribbean distribution partnership with SaluVid, a division of TraFon Group, who will market and promote the distribution and sales of the Company’s products throughout Puerto Rico and other select Caribbean islands.

“Our recently announced brokerage agreement with Bellator Group has already led to a new distribution partnership, further advancing our goal of international expansion this year,” stated Ricky Wright, President and CEO of The Alkaline Water Company. “TraFon Group has a strong local network in Puerto Rico which includes over 3,000 retail customers and an extensive export distribution network to surrounding islands. From a logistics standpoint, this is a particularly attractive arrangement for us as we will deliver all our product domestically to a single distribution center in Florida and TraFon Group will handle all the exportation.”

“New partnerships like this, as well as recently teaming up with Shaquille O’Neal, continue to fuel our aggressive international expansion,” added Wright. “We are already on the shelves in Mexico, our products will be in the Caribbean soon, and we have our eyes set on even more international markets in the future.”

“SaluVid offers natural alternatives to address your body’s needs and bring about balance. It is a one-stop solution for Health and Wellness products,” said Jamileth Troche Rivera, Marketing Manager for SaluVid. “With The Alkaline Water Company’s products, we will definitely make a difference in our market.”

Alkaline88® is known for its superior hydration with a perfect 8.8 pH balance. The brand was developed to deliver a Deliciously Smooth™ taste that encourages consumers to drink more and fully hydrate. The Company is dedicated to purity, quality, value, and taste. The water’s ingredient deck is simple, easy to understand, and free of buffers. Alkaline88 ionized water contains just two ingredients that customers trust — purified water and Pink Himalayan Minerals.

The Alkaline Water Company is The Clean Beverage Company™ making a difference in the water you drink and the world we share.

The Alkaline88® flagship brand of premium alkaline water is now available in 75,000 stores across all trades in the U.S. For more information, visit www.thealkalinewaterco.com.

About The Alkaline Water Company:

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88® delivers perfect 8.8 pH balanced alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label ‘Clean Beverage.’ Quickly being recognized as a growing lifestyle brand, Alkaline88® launched A88 Infused™ in 2019 to meet consumer demand for flavor-infused products. A88 Infused™ flavored water is available in six unique all-natural flavors.

To purchase Alkaline88® and A88 Flavor Infused products online, visit us at www.alkaline88.com. To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram, or LinkedIn.

About TraFon Group:

Founded in 2009, TraFon Group is a family-owned and operated group of service-oriented businesses in the importation and distribution of food products, services, and logistics. TraFon Group business units include Packers Provision, Packers Food Service, Packers Fresh, Star Meat, Caribbean Storage & Logistics, and most recently, SaluVid.

Notice Regarding Forward-Looking Statements

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. Such forward-looking statements include, among other things, the Company’s goal of international expansion this year; that the Company’s products will be in the Caribbean soon, and the Company has its eyes set on even more international markets in the future; and that SaluVid will definitely make a difference in its market.

The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products, including products containing hemp/CBD; the fact that consumers may not embrace and purchase any of the Company’s CBD-infused products; the fact that the Company may not be permitted by the FDA or other regulatory authority to market or sell any of its CBD-infused products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations, and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations, or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.



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