For several years, Michael Macri’s cannabis company CannaRise manufactured CBD for well-known brands that then slapped their label on Macri’s product — what those in the business call “white labeling.”
Over time, though, Macri became disillusioned by what he viewed as an erosion of standards in the CBD industry. Companies CannaRise sold their product to often misrepresented what was inside the bottle.
“We watched too many people make false claims, do shady stuff, cut the product and call it something else, dilute it,” Macri says.
So, two years ago, Macri, who’s based in Phoenix, scaled back the operation. He parted ways with some partners and shrunk the business to just himself and his wife, Cassidy.
“We started manufacturing and stockpiling product for our own use and decided to launch our own brands based on medical efficacy and physical results,” he says.
CannaRise now has several CBD products — dog treats, bath soaks, and more — under its umbrella, and this week it’s launching three new oils under the name R N’ R Canna.
“It’s our Ferrari,” Macri says of the new line. “We’re hyper-particular about how we manufacture these products. The whole point was to come to market with the best product possible.”
The stuff ain’t cheap: a 2 oz. bottle of the oil will run you $119.99 online. What you get for that, though, is “non-biomass, no stems, no trim, no chemical extraction — all we use is pure kief,” Macri says. (Kief is the part…