In this week’s roundup of new products, waterdrop unveiled an innovative smart cap that filters water on-the-go, Joybursrt collaborated with rapper Vanilla Ice to launch its newest energy drink flavor and APRCH payed homage to a classic summertime treat with its newest CBD sparkling water variety.
Joyburst, a plant-based energy drink brand, launched in the U.S. with a new flavor created in collaboration with rapper Vanilla Ice. The newest addition joins Joyburst’s other zero-calorie, zero-sugar flavors, which include Elderberry, Frosé Grape, Lime and Peach Mango. Joyburst Vanilla Ice is available online and at Walmart and Costco for $24.99 per 12-pack of 12 oz. cans. For more information, visit thenosugarcompany.com.
As cannabis beverages continue to gain mainstream traction, Leisuretown teamed up with professional DJ Diplo and TV personality Rob Dyrdek to launch its line of cannabinoid-infused sparkling waters. Available in three varieties – Cherry Vanilla, Ginger Berry and Yuzu Lime – each can will contain 2.5mg THC and 5mg CBD. There is no current release date for when the beverages will launch in California. For more information, visit welcometoleisuretown.com.
Califia Farms expanded its lineup of plant-based dairy products with Iced Café Mixers. Available in two varieties – Vanilla Sweet Crème and Caramel Crème – the dairy-free creamers were specifically formulated for cold coffee beverages, according to the…