In a seismic shift away from the way nearly all major social media platforms handle cannabis ad-related content, Twitter announced it will be the first to allow cannabis-related ads based in the U.S.
Twitter announced that it will allow advertisers to promote branded and informational cannabis-related content under the following categories: CBD and similar cannabinoid products; THC and similar products; as well as cannabis-related products and services such as delivery services, labs, growing technology, search engines, and events.
The cannabis ad policy move changes everything for businesses with the money to advertise. Toronto, Ontario-based AdCann in Canada was the first to break the news.
“Up until now, only CBD topical brands were permitted to advertise on Twitter’s platform,” AdCann wrote on its website. “Moving forward—the social network will allow for the promotion of regulated THC and CBD-containing cannabis products, accessories, services and more.”
AdCann continued, “American cannabis companies, brands, and purveyors will need to pass through a Twitter advertiser approval process to ensure they are legitimate and educated on the platform. Once approved, industry marketers will have access to Twitter’s entire suite of advertising products including promoted tweets, promoted product opportunities, location-specific takeovers, in-stream video sponsorships and partner publication features.”
AdCann reiterated that in…
