Misha Breyburg, a Ukrainian American Jew born in Odessa, wants everyone to know where he stands on the invasion of Ukraine.
So on Saturday, the Medithrive cannabis dispensary, where Breyburg is the CEO, got a face-lift: The front of the building in San Francisco’s Mission District was painted the bright blue and yellow of the Ukrainian flag.
“This hits especially close to home, especially for Jewish Ukrainians,” he told J. “I couldn’t live with myself if I didn’t do something.”
Breyburg did more than paint the store. He also arranged for the donation of all proceeds from sales on March 6 to Sunflower of Peace, a Boston-based nonprofit that, according to its website, provides medical and humanitarian aid to Ukraine. Ten percent of all sales for the rest of the week, through March 13, will go to the organization as well, Breyburg said. On Monday, the CEO said he’d raised “in the high five figures.”
“It felt pretty incredible,” he said.
Breyburg, 50, came from Odessa in the late 1970s with his family at the beginning of a wave of Jewish immigration from the Soviet Union to the Bay Area.
He grew up in the city, and after a stint in Israel he joined the family construction business, building high-end homes back in San Francisco. The family was Russian-speaking and deeply attached to Odessa, the famously international and multilingual port city — with a rich Jewish history dating back centuries — they’d left behind.
“I was…
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Misha Breyburg, a Ukrainian American Jew born in Odessa, wants everyone to know where he stands on the invasion of Ukraine.
So on Saturday, the Medithrive cannabis dispensary, where Breyburg is the CEO, got a face-lift: The front of the building in San Francisco’s Mission District was painted the bright blue and yellow of the Ukrainian flag.
“This hits especially close to home, especially for Jewish Ukrainians,” he told J. “I couldn’t live with myself if I didn’t do something.”
Breyburg did more than paint the store. He also arranged for the donation of all proceeds from sales on March 6 to Sunflower of Peace, a Boston-based nonprofit that, according to its website, provides medical and humanitarian aid to Ukraine. Ten percent of all sales for the rest of the week, through March 13, will go to the organization as well, Breyburg said. On Monday, the CEO said he’d raised “in the high five figures.”
“It felt pretty incredible,” he said.
Breyburg, 50, came from Odessa in the late 1970s with his family at the beginning of a wave of Jewish immigration from the Soviet Union to the Bay Area.
He grew up in the city, and after a stint in Israel he joined the family construction business, building high-end homes back in San Francisco. The family was Russian-speaking and deeply attached to Odessa, the famously international and multilingual port city — with a rich Jewish history dating back centuries — they’d left behind.
“I was…
