/EIN News/ — OTTAWA, Dec. 01, 2020 (GLOBE NEWSWIRE) — HEXO Corp. (“HEXO”, or the “Company”) (TSX: HEXO; NYSE: HEXO) is proud to announce that it has repositioned the UP Cannabis (“UP”) brand with a differentiator of 20% THC or higher in all dried flower products, every time. With a focus on consumer feedback, HEXO has launched a bold new campaign to support UP’s re-entry to the market and has adapted processes and systems to deliver improvements on quality and freshness, at a fair price. By building trust and credibility with consumers, UP is aiming to become Canada’s Cannabis.
“Canadian cannabis consumers have been clear with their demands since legalization and, until now, the entire industry has struggled to give consumers what they are looking for. We know that they want consistently superb quality and high THC at a competitive price,” said HEXO CEO and co-founder Sebastien St-Louis. “We’ve listened and have adapted systems and processes to offer just that.”
UP’s revamped dry flower line will initially feature Northern Berry, Cold Creek Kush and Ghost Train Haze. These cultivars were selected with consumers in mind based on their elevated status within the Canadian cannabis community. Additional sought-after cultivars will follow in the coming months.
“HEXO is in a strong financial…
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