Viola and Allen Iverson Partner on New Cannabis Launch “IVERSON ’01”Posted by On

The cannabis industry in Michigan is expanding as new strains and businesses are hitting the State’s market. With more than ten years in the game, Viola, in conjunction with NBA legend Allen Iverson, is releasing their latest strain, IVERSON ’01. The second collection under the collaboration will be available exclusively in Michigan, adding to the State’s budding business.

Viola, founded in 2011 by CEO Al Harrington, is the leading Black-owned producer and licensed reseller of premium cannabis products. The IVERSON ’01 strain is a part of a multi-year partnership between Viola and the basketball giant. The Indica-dominant strain crosses F1 Durban, Gushers, and Runtz. Pre-rolls and the packaged flowers were cultivated in Detroit and will be available for purchase at select dispensaries across metro Detroit. Iverson will also appear at five dispensaries across time to commemorate the collection; Bazonzoes in Walled Lake at 3 p.m. on Friday, March 25, followed by 3Fifteen Cannabis in Hamtramck at 5 p.m. On Saturday, Iverson will greet fans at Skymint in Hazel Park at 1 p.m., 2:15 p.m at Liv in Ferndale, and 3:45 p.m. at Herbology in River Rouge.

“I’m excited to continue the partnership with my brother Al and bring our newest strain to Detroit,” said Iverson. “Everything I do is for the fans, and this is no different.”

Though the strain is a limited edition, the CEO will let Michiganders decide how long to keep the IVERSON ’01…

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The cannabis industry in Michigan is expanding as new strains and businesses are hitting the State’s market. With more than ten years in the game, Viola, in conjunction with NBA legend Allen Iverson, is releasing their latest strain, IVERSON ’01. The second collection under the collaboration will be available exclusively in Michigan, adding to the State’s budding business.

Viola, founded in 2011 by CEO Al Harrington, is the leading Black-owned producer and licensed reseller of premium cannabis products. The IVERSON ’01 strain is a part of a multi-year partnership between Viola and the basketball giant. The Indica-dominant strain crosses F1 Durban, Gushers, and Runtz. Pre-rolls and the packaged flowers were cultivated in Detroit and will be available for purchase at select dispensaries across metro Detroit. Iverson will also appear at five dispensaries across time to commemorate the collection; Bazonzoes in Walled Lake at 3 p.m. on Friday, March 25, followed by 3Fifteen Cannabis in Hamtramck at 5 p.m. On Saturday, Iverson will greet fans at Skymint in Hazel Park at 1 p.m., 2:15 p.m at Liv in Ferndale, and 3:45 p.m. at Herbology in River Rouge.

“I’m excited to continue the partnership with my brother Al and bring our newest strain to Detroit,” said Iverson. “Everything I do is for the fans, and this is no different.”

Though the strain is a limited edition, the CEO will let Michiganders decide how long to keep the IVERSON ’01…



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