CBD is a growing category that appeals to a wide range of customers.
The cannabidiol (CBD) market is continuing to grow, and it provides a new market area for convenience stores. Before considering CBD sales, it’s important for c-stores to check to ensure CBD is legal in your market area. If it is, this segment can appeal to a number of different demographics. Here are a few reasons why CBD can be a good fit for convenience stores.
It Fits With a C-Store’s Other Offerings
Customers are already used to seeking out a convenience store for tobacco and alcoholic beverage purchases, so CBD fits well in convenience stores. Plus, c-stores already offer the product areas that now feature CBD like baked goods, drinks, gummies and vape.
It Resonates With a Wide Range of Consumers
A number of consumers now turn to CBD for anxiety relief, relaxation, wellness and pain relief. Baby Boomers are turning to CBD products to help with arthritis and other ailments; the wellness customer is turning to CBD for relaxation and wellness benefits; athletes are selecting CBD for pain relief; and Millennials and Gen Z are using it for everything from anxiety relief to pain management. Some customers even seek out CBD for their pets. Pet CBD products are especially in demand around holidays like the Fourth of July, because CBD has been shown to help keep pets calm during fireworks.
It’s a Growing Category
Brightfield Group noted that CBD sales in the U.S. reached…
