Pabst Blue Ribbon Cannabis-Infused Seltzer has debuted at certain cannabis shops in California as well as for sale online within the state.
The lemon-flavored sparkling water, which features a few milligrams of THC, doesn’t contain beer or alcohol. In fact, it’s not technically a product of Pabst Blue Ribbon or its parent company, Pabst Brewing.
The PBR brand was licensed to Pabst Labs, a California cannabis company founded in part by former Pabst employees. No money was exchanged as part of the licensing agreement, Pabst Brewing says, and it does not have a financial stake in Pabst Labs nor will it receive any proceeds from the sale of the cannabis-infused seltzer.
It’s the latest example of the unique measures that mainstream companies are willing to take to get a toehold in an emerging industry that is still federally illegal in America.