Many have called 2018 the Year of the Woman. And the cannabis industry was no exception.
According to a new report by Eaze, an online market place and technology platform for legal cannabis, the number of women buying cannabis in California doubled in 2018 from the year before.
“We see a strong majority of women are using cannabis for wellness reasons like personal care and improved sleep,” said Peter Gigante, head of policy research at Eaze.
The study also found a growth in the use of CBD products — such as face and body creams and bath bombs — among female boomers.
The report draws on data from 450,000 customers, as well as a survey of 4,000 in California.
Calling 2018 a “monumental year,” the report also said the past year saw the “dawn of cannabis wellness” as more consumers turned to marijuana for its potential in…