Meadow, a Y Combinator startup building software for California dispensaries, has launched a CRM and text-messaging platform.
The company’s “Mobile Marketing” is built into its all-in-one software suite, Meadow Platform.
Meadow CEO and co-founder David Hua explained that the Mobile Marketing system allows retailers to utilize their wealth of customer data to send targeted SMS and MMS messages based on customer groups and buying behaviors.
The system leverages information about past orders, purchase frequency, loyalty status, brand and product preferences, and more to send targeted messages to groups like VIPs, regulars, big spenders, loyalty program members, and brand-loyal customers.
Integrated within Meadow’s POS platform, the Mobile Marketing system features an easy-to-use interface that allows any dispensary to start opting-in customers and launching compliant marketing campaigns.
“Our goal is to make the best software in cannabis,” Hua told…
