Social media stars are “infuriating” people by showing off their lavish lifestyles as the cost of living soars, a poll has found.
Six in ten people said the “cash-rich lifestyles” of influencers are driving them mad amid huge bills, according to a survey by influencer agency Room Unlocked.
A further 24 per cent of people said the unrepresentative lives of influencers had harmed their mental health.
Alex Payne, the founder of Room Unlocked and a former Sky Sports presenter, said: “I don’t think it is any surprise that over half of Brits say that following the cash-rich lifestyles of influencers amidst the cost of living crisis is infuriating.”
“As the cost of living bites, the challenge that influencers face is maintaining the support and engagement of their audience – not flaunting their wares to those [who are] struggling.”
Although the poll didn’t state which wealthy influencers are annoying people, many charge businesses for promotion and are known to post online about their expensive lives.
Love Island runner-up Molly-Mae Hague has 6.4 million Instagram followers and is considered one of the most successful influencers.
The 23-year-old, who works with fast fashion brand Pretty Little Thing, now has a net worth of £6million.
She previously sparked controversy for saying that “everyone has the same 24 hours in a day” when discussing her success.
The comment was branded “tone-deaf”.
The results of the survey come after Perth was shut down after…