The list of musicians hawking cannabis products is a long one. Willie Nelson, Margo Price, Snoop Dogg and Berner are just some of the names that come to mind.
Most recently, Carlos Santana and the family of the late Jerry Garcia aligned themselves with cannabis brands. Whether these rockstar-emblazoned items lead to an uptick in sales remains to be seen, since that sort of trend is difficult to track.
Why Celeb Cannabis Brands Might Be ‘Duds’: An adoring fanbase doesn’t necessarily equal sales, according to 1933 Industries (OTCQX:TGIFF) CEO Paul Rosen. For him, it’s all about authenticity.
“I don’t have any data per se that suggest that consumers gravitate towards brand with recognizable IP, but it’s fair to say Snoop’s brand is one of the better sellers in the market, but he has been a champion for cannabis for his entire life,” Rosen told Benzinga.
“I would argue mostly they are duds with some exceptions where authenticity is part of the…
