HBHM (Healthy Body Healthy Mind), which is based in Ellon, specialises in plant-based cannabidiol (CBD) oils, which are said to improve sleep quality, ease nerves and aid recovery for athletes with intense training schedules.
The venture was set up less than two years ago by its chief executive Bryan Kinghorn and BrewDog co-founder Martin Dickie.
It has now entered into a partnership with Icelandic CrossFit athlete Sara Sigmundsdóttir. The 29-year-old is one of the most loved and well-known names in her sport, having competed at the CrossFit Games multiple times and finishing in third place twice.
CrossFit is a branded fitness regime that involves constantly varied functional movements performed at high intensity.
Kinghorn said HBHM was working on plans to launch further health and wellness products over the coming years.
He said: “Sara is hugely popular in the CrossFit community, so we are delighted to be partnering with her. Sporting stars like Sara are recognising the benefits of our products which is a real boost towards supporting our business growth.
“The fact that Sara was willing to take it one step further and become a part of what we are creating is a huge step forward for us and something that confirms to us that we are on the correct path.”
Sigmundsdóttir said: “I have used CBD oils on a daily basis for a good…
